Navigating the digital landscape: evaluating the impacts of digital IMC on building and maintaining destination brand equity
In the evolving realm of digital marketing, digital integrated marketing communication (IMC) has emerged as a critical factor in building and maintaining brand equity for sustainable tourism destinations. This research examines the impact of digital IMC consistency and interactivity on establishing...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | en |
| Published: |
Multidisciplinary Digital Publishing Institute
2024
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/114920/1/114920.pdf http://psasir.upm.edu.my/id/eprint/114920/ https://www.mdpi.com/2071-1050/16/20/8914 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|