An in-depth analysis of digital marketing trends and prospects in small and medium-sized enterprises: utilizing bibliometric mapping
This study presents a bibliometric analysis of digital marketing research within small and medium-sized enterprises (SMEs) spanning from 1985 to 2024. By analyzing 699 publications from the Scopus database, it aims to provide a comprehensive overview of the field’s evolution and current research foc...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Cogent OA
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/112856/1/112856.pdf http://psasir.upm.edu.my/id/eprint/112856/ https://www.tandfonline.com/doi/full/10.1080/23311975.2024.2336565 |
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