The influence of communication language on purchase intention in consumer contexts: the mediating effects of presence and arousal
Panoramic visual, tactile, and auditory interactions have been widely used to create scene-based immersive experiences to enhance consumer experience and stimulate emotional responses, thereby increasing purchase intentions. Guided by scene marketing theory and the archetypal theory of mind-flow exp...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
Springer
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/110488/1/110488.pdf http://psasir.upm.edu.my/id/eprint/110488/ https://link.springer.com/article/10.1007/s12144-023-04314-9?error=cookies_not_supported&code=946ca773-a1d5-4873-8b72-e8774640466c |
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