Impact of celebrity-endorsed environmental advertisements on green economy development
This study offers a thorough analysis and evaluation of the impact of celebrity environmental advertisements on the development of green economy. According to our findings, celebrity-endorsed public service announcements (PSAs) tend to be more successful than non–celebrity-endorsed PSAs. This result...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Published: |
Elsevier
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/101783/ https://www.sciencedirect.com/science/article/pii/S0040162522005005 |
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