The Mediating Role of Self-Efficacy and Gamification in Influencing the Customer?s Loyalty toward Mobile Banking in Malaysia
Mobile Banking has become a widespread technology in most developed countries. The usage of this technology is still limited in emerging economies with the majority tending to use traditional online banking. The purpose of this study is to examine customer loyalty to M-banking and to examine the med...
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Collegium Basilea
2025
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| _version_ | 1833352288614219776 |
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| author | Abd Al-Munaf Hashim M. Hassan Z.B. |
| author2 | 59281903500 |
| author_facet | 59281903500 Abd Al-Munaf Hashim M. Hassan Z.B. |
| author_sort | Abd Al-Munaf Hashim M. |
| building | UNITEN Library |
| collection | Institutional Repository |
| content_provider | Universiti Tenaga Nasional |
| content_source | UNITEN Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Mobile Banking has become a widespread technology in most developed countries. The usage of this technology is still limited in emerging economies with the majority tending to use traditional online banking. The purpose of this study is to examine customer loyalty to M-banking and to examine the mediating role of self-efficacy and gamification. The data of this study were collected using a random sampling technique from users in Malaysia. The findings were derived using Smart PLS 4. The findings showed that design aesthetics and navigability affected positively self-efficacy which in turn affected customer loyalty and mediated the effect of design aesthetics and navigability on customer loyalty. The effect of social influence and rewards on gamification is positive. Gamification affected customer loyalty and mediated the effect of social influence and rewards on customer loyalty. The design of m-banking and rewarding points is critical to improving customer loyalty to m-banking. ? 2024, Collegium Basilea. All rights reserved. |
| format | Article |
| id | my.uniten.dspace-36982 |
| institution | Universiti Tenaga Nasional |
| publishDate | 2025 |
| publisher | Collegium Basilea |
| record_format | dspace |
| spelling | my.uniten.dspace-369822025-03-03T15:46:20Z The Mediating Role of Self-Efficacy and Gamification in Influencing the Customer?s Loyalty toward Mobile Banking in Malaysia Abd Al-Munaf Hashim M. Hassan Z.B. 59281903500 13607947600 Mobile Banking has become a widespread technology in most developed countries. The usage of this technology is still limited in emerging economies with the majority tending to use traditional online banking. The purpose of this study is to examine customer loyalty to M-banking and to examine the mediating role of self-efficacy and gamification. The data of this study were collected using a random sampling technique from users in Malaysia. The findings were derived using Smart PLS 4. The findings showed that design aesthetics and navigability affected positively self-efficacy which in turn affected customer loyalty and mediated the effect of design aesthetics and navigability on customer loyalty. The effect of social influence and rewards on gamification is positive. Gamification affected customer loyalty and mediated the effect of social influence and rewards on customer loyalty. The design of m-banking and rewarding points is critical to improving customer loyalty to m-banking. ? 2024, Collegium Basilea. All rights reserved. Final 2025-03-03T07:46:20Z 2025-03-03T07:46:20Z 2024 Article 10.62441/nano-ntp.v20iS5.52 2-s2.0-85201640516 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85201640516&doi=10.62441%2fnano-ntp.v20iS5.52&partnerID=40&md5=a263c338e0a11f0b9712544e43a04dfa https://irepository.uniten.edu.my/handle/123456789/36982 20 S5 556 568 Collegium Basilea Scopus |
| spellingShingle | Abd Al-Munaf Hashim M. Hassan Z.B. The Mediating Role of Self-Efficacy and Gamification in Influencing the Customer?s Loyalty toward Mobile Banking in Malaysia |
| title | The Mediating Role of Self-Efficacy and Gamification in Influencing the Customer?s Loyalty toward Mobile Banking in Malaysia |
| title_full | The Mediating Role of Self-Efficacy and Gamification in Influencing the Customer?s Loyalty toward Mobile Banking in Malaysia |
| title_fullStr | The Mediating Role of Self-Efficacy and Gamification in Influencing the Customer?s Loyalty toward Mobile Banking in Malaysia |
| title_full_unstemmed | The Mediating Role of Self-Efficacy and Gamification in Influencing the Customer?s Loyalty toward Mobile Banking in Malaysia |
| title_short | The Mediating Role of Self-Efficacy and Gamification in Influencing the Customer?s Loyalty toward Mobile Banking in Malaysia |
| title_sort | mediating role of self-efficacy and gamification in influencing the customer?s loyalty toward mobile banking in malaysia |
| url_provider | http://dspace.uniten.edu.my/ |