Enhancing university business curriculum using an importance-performance approach: A case study of the business management faculty of a university in Malaysia

Purpose: This study seeks to investigate the potential gap between important dimensions of business graduates' attributes and the actual performance of these graduates in their post-graduate employment. These graduates have completed a business-related degree from the business management facult...

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Bibliographic Details

Main Authors:	Daud S., Abidin N., Sapuan N.M., Rajadurai J.
Other Authors:	13906794000
Format:	Article
Published:	2023
Subjects:	Attributes Business graduate employability Business schools Business studies Graduates Higher education institutions Importance-performance analysis Malaysia Resource allocation
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