A multi-layer perceptron approach for customer churn prediction
Nowadays, the telecommunication industries are facing substantial competition among the providers in order to capture new customers. Many providers have faced a loss of profitability due to the existing customers migrating to other providers. Customer retention program is one of the main strategies...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/6567/1/FH02-FIK-15-03716.jpg http://eprints.unisza.edu.my/6567/ |
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