The Use of Mobile Technology in the Marketing of Therapeutic Tourist Sites: A Critical Analysis
The main aim of this study is to provide practitioners and researchers with some insights into the users’ level of smartphone marketing of therapeutic tourism with more focus on the Arab world. Marketing of therapeutic tourism has not been addressed substantially as a research area and very littl...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/6209/1/FH02-FSSG-18-16333.pdf http://eprints.unisza.edu.my/6209/ |
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