Determinants of customer purchase intention using zalora mobile commerce application

In the era of modern technologies and with the development of marketing, nowadays the customer can save time buying things without having to visit the store. They just need to shop online, find what they are buying and pay it with just a few simple clicks. With this convenience in mind, the indulg...

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Bibliographic Details
Main Authors: Yousef A. Baker, El-Ebiary, Julaily Aida, Jusoh, Pathmanathan, P.R., Yasser Mohamed, Abdelrahman Tarshany, Khairi, Aseh, Yazeed, Al Moaiad, Mahmoud, Al-Kofahi, Bishwajeet, Pande, Samer, Bamansoor
Format: Conference or Workshop Item
Language:en
en
Published: 2021
Subjects:
Online Access:http://eprints.unisza.edu.my/4317/1/FH03-FIK-21-56512.pdf
http://eprints.unisza.edu.my/4317/2/FH03-FIK-21-54910.pdf
http://eprints.unisza.edu.my/4317/
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