The influence of brand strength, electronic word of mouth and course satisfaction on brand evangelism: an international student perspective
The increasingly competitive environment being experienced by all sectors has led to brands being increasingly used as a strategic resource to achieve a competitive advantage. This has led to an extensive research on brand building as a possible approach to govern the brand building process within...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | en |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/1697/1/FH03-FESP-18-14019%20%281%29.pdf http://eprints.unisza.edu.my/1697/ |
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