How customer and brand orientation influence brand evangelism in university?
The increasingly competitive environment being experienced by all sector has led to brands being increasingly used as a strategic resource to achieve a competitive advantage. This has led to an extensive research on brand orientation as a possible approach to govern the brand building process with...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | en |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/1050/1/FH03-FESP-17-07805.pdf http://eprints.unisza.edu.my/1050/ |
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