New Product Development and Performance in the Banking Industry
In this competitive environment, the path to create and develop new products is a series of difficult trials. Considering the potential cascading effect that new product development could have on an organisation’s performance, previous researches may have under-estimated the impact of new product de...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Asia-Pacific Institute of Management
2014
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/6216/ http://abr.sagepub.com/content/10/4/305 |
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