Attitudes towards offensive advertising: Malaysian Muslims' views
Results indicate that those high on religiosity differ on the nature and manner of controversial advertisements from those of low religiosity. Malay Muslims when compared on their degree of religiosity differ in terms of their evaluation of offensive nature of advertisement. More important they diff...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Emerald Group Publishing Limited
2010
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/548/1/35%20Attitudes%20towards%20offensive%20advertising%20Malaysian%20Muslim%20vuews%20%28abstract%29.pdf http://ir.unimas.my/id/eprint/548/ http://www.researchgate.net/publication/235645565_Attitudes_towards_offensive_advertising_Malaysian_Muslims'_views |
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