When a virtual museum is too good: the curiosity satisfaction paradox and its implications for the substitution effect of virtual technology

This mixed-methods study evaluates the strategic efficacy of digital museum platforms by comparing a traditional museum website with a VR-only app and a VR-gamified app. Ninety participants were randomly assigned to one platform, after which they completed the System Usability Scale (SUS) and Museum...

Full description

Bibliographic Details

Main Authors:	Abdulrazak, Saleh, Mohd Kamal, Othman, Sabine Chung, Sze Yee, Ahmad Azaini, Abdul Manaf, Shaziti, Aman, Mohamad Hardyman, Barawi
Format:	Article
Language:	en
Published:	Elsevier B.V. 2026
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/51691/1/1-s2.0-S1875952126000431-main.pdf http://ir.unimas.my/id/eprint/51691/ https://www.sciencedirect.com/science/article/abs/pii/S1875952126000431 https://doi.org/10.1016/j.entcom.2026.101121
Tags:	Add Tag No Tags, Be the first to tag this record!