Empirical analysis and optimization suggestions of Peking Opera audience's use intention of Kuaishou app

Empirical analysis and optimization suggestions of Peking Opera audience's use intention of Kuaishou app

To verify the validity of the integrated "UTAUT2-SOR" model constructed in the previous study and reveal the influencing mechanisms of Peking Opera audiences' intention to use Kuaishou APP, this paper adopted the questionnaire survey method (N=516) and Structural Equation Modeling (SE...

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Bibliographic Details
Main Authors: Shixia, Yang, Alexander, Chelum
Format: Article
Language:en
Published: Arts and Science Press Pte. Ltd 2026
Subjects:
H Social Sciences (General)
HE Transportation and Communications
HF Commerce
HM Sociology
Online Access:http://ir.unimas.my/id/eprint/51612/1/Yang%20%26%20Chelum%20%282026%29.pdf
http://ir.unimas.my/id/eprint/51612/
https://esp.as-pub.com/index.php/esp/article/view/4491
https://doi.org/10.59429/esp.v11i2.4491
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Internet

http://ir.unimas.my/id/eprint/51612/1/Yang%20%26%20Chelum%20%282026%29.pdf
http://ir.unimas.my/id/eprint/51612/
https://esp.as-pub.com/index.php/esp/article/view/4491
https://doi.org/10.59429/esp.v11i2.4491

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