Implicit Social-Cognitive Drivers of Sabah Youth Beverage Purchase Decisions: A Preliminary Study

This preliminary study investigates how implicit socialcognitive processes shape the purchasing decisions of youth drink consumers in Sabah, Malaysia. Drawing upon the Implicit Social-Cognitive Architecture (ISCA) framework, the research examines how automatic emotional associations, symbolic meanin...

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Bibliographic Details

Main Authors:	Rohaizahtulamni, Radzlan, Steward Giman, Stephen, Sawanah, Mumin, Nuradibah, Mokhtar, Norhafifah, Samsudin
Format:	Article
Language:	en
Published:	Secholian Publication 2026
Subjects:	H Social Sciences (General) HM Sociology
Online Access:	http://ir.unimas.my/id/eprint/51422/1/3689-Article%20Text-8522-1-10-20260202.pdf http://ir.unimas.my/id/eprint/51422/ https://msocialsciences.com/index.php/mjssh/article/view/3689 https://doi.org/10.47405/mjssh.v11i11.3689
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