Assessing the impact of digital enablement on internal brand management in higher education institutions
In today’s competitive higher education landscape, developing a strong and consistent brand image that embraces digital enablement is crucial for improving employee brand relationships. Technological advancements, particularly digital, can significantly enhance an organization’s brand positioning. H...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Springer Nature
2026
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/51224/1/s44217-025-00940-6.pdf http://ir.unimas.my/id/eprint/51224/ https://link.springer.com/article/10.1007/s44217-025-00940-6 https://doi.org/10.1007/s44217-025-00940-6 |
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