What Drives Satisfaction in Fresh E-Commerce? Evidence from Review-Based Topic and Sentiment Analysis
This study explores key determinants of customer satisfaction in China’s fresh e-commerce sector by analyzing large-scale user-generated reviews from JD Fresh. Unlike prior research relying on surveys, this study integrates semantic segmentation, high-frequency textual data, and multivariate modelin...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
EconJournals
2025
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/50814/1/27_IRMM_21172_han_okey.pdf http://ir.unimas.my/id/eprint/50814/ https://econjournals.com/index.php/irmm/article/view/21172 https://doi.org/10.32479/irmm.21172 |
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