Factors Influencing Healthcare Product Purchase Intentions among Gen-Y in Malaysia
The increasing demand for healthcare products in Malaysia, particularly among Gen-Y, highlights the need to understand the key determinants influencing purchase intentions within this demographic. Grounded in the theory of planned behaviour (TPB), this study investigates the effects of Attitude, S...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | en |
| Published: |
Human Resource Management Academic Research Society (HRMARS)
2025
|
| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/50741/3/Factors%20Influencing.pdf http://ir.unimas.my/id/eprint/50741/ https://hrmars.com/ijarbss/article/view/25934/Factors-Influencing-Healthcare-Product-Purchase-Intentions-among-Gen-Y-in-Malaysia http://dx.doi.org/10.6007/IJARBSS/v15-i8/25934 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|