The Cultural Brand Strategy of Xinyang, China, from the Perspective of an International Garden City: Opportunities and Challenges
This paper takes Xinyang City, China, which was awarded the title of International Garden City, as the entry point to explore Xinyang's opportunities and challenges regarding cultural brand strategy in depth. By analyzing the advantages of Xinyang in terms of natural resources, historical cultu...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
Architectural Image Studies
2025
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/50396/1/AIS-025-174%2B6%283%29%2B435-443.pdf http://ir.unimas.my/id/eprint/50396/ https://journals.ap2.pt/index.php/ais/article/view/233 https://doi.org/10.62754/ais.v6i3.233 |
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