Digital media-enhanced cultural brand development: creative strategies for urban identity construction

This study investigates digital media-enhanced cultural brand development through creative strategies for urban identity construction, aiming to develop a comprehensive framework that extends integrated marketing communication theory while preserving cultural authenticity and ena...

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Bibliographic Details

Main Authors:	Wei, Zhang, Mastika, Lamat
Format:	Article
Language:	en
Published:	Furture Publishing LLC 2025
Subjects:	NX Arts in general
Online Access:	http://ir.unimas.my/id/eprint/50394/1/document-1.pdf http://ir.unimas.my/id/eprint/50394/ https://fupubco.com/futech/article/view/472 https://doi.org/10.55670/fpll.futech.4.4.7
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