Digital media-enhanced cultural brand development: creative strategies for urban identity construction
This study investigates digital media-enhanced cultural brand development through creative strategies for urban identity construction, aiming to develop a comprehensive framework that extends integrated marketing communication theory while preserving cultural authenticity and ena...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
Furture Publishing LLC
2025
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/50394/1/document-1.pdf http://ir.unimas.my/id/eprint/50394/ https://fupubco.com/futech/article/view/472 https://doi.org/10.55670/fpll.futech.4.4.7 |
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