Revolutionizing banking services with ChatGPT: an integrated framework for user adoption

This study aims to understand the implementation of artificial intelligence (AI)-enabled technology in banking from a user perspective. For this purpose, we examine customer intention to adopt ChatGPT (Generative Pretrained Transformer) in performing banking services. To assess the study objectives,...

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Bibliographic Details

Main Authors:	Muhammad, Ali, Choi Meng, Leong, Hii Puong, Koh, Syed Ali, Raza, Chin Hong, Puah
Format:	Article
Language:	en
Published:	Springer Nature 2025
Subjects:	HF5601 Accounting HG Finance T Technology (General)
Online Access:	http://ir.unimas.my/id/eprint/50296/1/s40854-025-00787-8.pdf http://ir.unimas.my/id/eprint/50296/ https://jfin-swufe.springeropen.com/articles/10.1186/s40854-025-00787-8 https://doi.org/10.1186/s40854-025-00787-8
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