Revolutionizing banking services with ChatGPT: an integrated framework for user adoption
This study aims to understand the implementation of artificial intelligence (AI)-enabled technology in banking from a user perspective. For this purpose, we examine customer intention to adopt ChatGPT (Generative Pretrained Transformer) in performing banking services. To assess the study objectives,...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Springer Nature
2025
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/50296/1/s40854-025-00787-8.pdf http://ir.unimas.my/id/eprint/50296/ https://jfin-swufe.springeropen.com/articles/10.1186/s40854-025-00787-8 https://doi.org/10.1186/s40854-025-00787-8 |
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