Is Artificial intelligence (AI) the game-changer for business? Exploring current insights, opportunities, and potential research agenda.

Artificial Intelligence (AI) is radically reshaping global business practices, offering significant potential for enhanced operational efficiency, improved consumer engagement, and innovative solutions. While major organisations have successfully deployed AI across diverse sectors, the enthusiasm s...

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Bibliographic Details

Main Authors:	Tat Huei, Chan, Sharipov Kongratbay, Avezimbetovich, Andrey, Andoko, Brian Kee Mun, Wong, Evan, Lau, Widya, Paramita, Liu, Yide, Hiram, Ting, Kim Lim, Tan
Format:	Article
Language:	en
Published:	Asia Business Research Corporation Ltd. 2025
Subjects:	HB Economic Theory T Technology (General)
Online Access:	http://ir.unimas.my/id/eprint/50293/1/Is%20Artificial%20intelligence%20%28AI%29.pdf http://ir.unimas.my/id/eprint/50293/ https://ajbr.co.nz/ajbr/ajbr250206.pdf https://doi.org/10.14707/ajbr.250206
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