Investigating the structural relationship of mass media on attitude, social influence, product safety and its impact on purchase behaviour of herbal product in Malaysia
Mass media is a crucial advertising platform and serves as an awareness platform for herbal product businesses. The rising popularity of herbal product consumption is due to the changing of lifestyle and health problems. With the increasing demand for herbal products globally, studies related to the...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Growing Science.
2021
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/50139/1/Investigating%20the%20structural.pdf http://ir.unimas.my/id/eprint/50139/ https://www.growingscience.com/ijds/Vol5/ijdns_2021_71.pdf |
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