Improving Consumer Unboxing Experience: Unboxing-Worthy Packaging
This research investigates the impact of various packaging design elements on the consumer unboxing experience, with the objective of identifying the factors that significantly enhance consumer satisfaction. Through a combination of case study, surveys, and prototype validation, the study focuses on...
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| Format: | Thesis |
| Language: | en en en |
| Published: |
UNIMAS
2025
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/49941/6/dsva_Saiful%20Hariri.pdf http://ir.unimas.my/id/eprint/49941/7/Thesis%20Master_Saiful%20Hairi%20Othman.pdf http://ir.unimas.my/id/eprint/49941/8/Thesis%20Master_Saiful%20Hairi%20Othman_24%20pages.pdf http://ir.unimas.my/id/eprint/49941/ |
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