The Role of Internet Usage in Shaping the Relationship between Consumer Tendencies and Life Satisfaction among Gen Z in Malaysia
This study investigates the psychological and behavioural factors influencing life satisfaction among Generation Z, focusing on the roles of fear of missing out (FOMO), novelty seeking, and sale proneness as predictors, with impulse buying as a mediating variable and internet use as a moderator. Usi...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | en |
| Published: |
Universiti Kebangsaan Malaysia Press
2025
|
| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/49739/1/jurnal%20komunikasi.pdf http://ir.unimas.my/id/eprint/49739/ https://ejournal.ukm.my/mjc/article/view/93061 https://doi.org/10.17576/JKMJC-2025-4103-26 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|