The Role of Auditory Attention in Shaping Immersive Experiences in Augmented Reality Museum Settings
Abstract This study examines how auditory attention shapes immersive experiences in AR-enhanced museum exhibitions. While sound is integral to multisensory engagement, its specific influence in curatorial environments remains underexplored. Based on empirical data from an AR exhibition at a provinc...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
Human Resource Management Academic Research Society (hrmars)
2025
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| Online Access: | http://ir.unimas.my/id/eprint/49663/1/the-role-of-auditory-attention-reality-museum-settings.pdf http://ir.unimas.my/id/eprint/49663/ https://hrmars.com/papers_submitted/26129/the-role-of-auditory-attention-in-shaping-immersive-experiences-in-augmented-reality-museum-settings.pdf http://dx.doi.org/10.6007/IJARPED/v14-i3/26129 |
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| Summary: | Abstract
This study examines how auditory attention shapes immersive experiences in AR-enhanced museum exhibitions. While sound is integral to multisensory engagement, its specific influence in curatorial environments remains underexplored. Based on empirical data from an AR exhibition at a provincial museum in China, the findings show a significant positive relationship between auditory attention and immersion. Auditory cues were found to deepen both cognitive and emotional engagement. Framed by the Stimulus–Attention–Organism–Response (S-A-O-R) model, the study highlights sound’s role as an active agent in shaping immersive perception. These results contribute to emerging discussions on multisensory aesthetics and visitor-centered museum design. By bridging empirical analysis with a structuralist framework, this research offers new insights into how auditory elements can be strategically integrated into curatorial practices to enhance cultural experience.
Keywords: Auditory Attention, Immersive Museum Experience, Augmented Reality (AR), Visitor Engagement, Cognitive Immersion |
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