The Role of Auditory Attention in Shaping Immersive Experiences in Augmented Reality Museum Settings

Abstract This study examines how auditory attention shapes immersive experiences in AR-enhanced museum exhibitions. While sound is integral to multisensory engagement, its specific influence in curatorial environments remains underexplored. Based on empirical data from an AR exhibition at a provinc...

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Bibliographic Details

Main Authors:	Piao, Gui Cheng, Lee, Jun Choi, Rehman Ullah, Khan
Format:	Article
Language:	en
Published:	Human Resource Management Academic Research Society (hrmars) 2025
Subjects:	BF Psychology H Social Sciences (General) L Education (General)
Online Access:	http://ir.unimas.my/id/eprint/49663/1/the-role-of-auditory-attention-reality-museum-settings.pdf http://ir.unimas.my/id/eprint/49663/ https://hrmars.com/papers_submitted/26129/the-role-of-auditory-attention-in-shaping-immersive-experiences-in-augmented-reality-museum-settings.pdf http://dx.doi.org/10.6007/IJARPED/v14-i3/26129
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