Do human-like designed (anthropomorphism) artificial intelligence (AI) language platforms influence usage intentions among youths?
Purpose This study aims to develop a conceptual framework based on technology acceptance model (TAM) to explore the usage intention of artificial intelligence (AI)-language platforms, using data from the context of Sarawak, Malaysia. Specifically, the study seeks to examine the relationship between...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
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Emerald Publishing Limited
2025
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/49450/3/Do%20human.pdf http://ir.unimas.my/id/eprint/49450/ https://www.emerald.com/gkmc/article-abstract/doi/10.1108/GKMC-07-2024-0459/1258900/Do-human-like-designed-anthropomorphism-artificial?redirectedFrom=fulltext https://doi.org/10.1108/GKMC-07-2024-0459 |
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