Impact of Green Media on Purchase Intention : The Moderating Role of Artificial Intelligence in Sustainable Marketing

This research examines how Green Media influences consumers' intentions to purchase environmentally friendly products, with a particular focus on the moderating effect of Artificial Intelligence (AI). A quantitative methodology was employed, gathering responses from 312 participants via an onli...

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Bibliographic Details

Main Authors:	Areej, Ahmed, Asmaul Husna, Haris Fadzilah, Tak Jie, Chan
Format:	Article
Language:	en
Published:	Committee on Publication Ethics (COPE) 2025
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/49355/1/Impact%20of%20Green%20Media%20on%20Purchase%20Intention.pdf http://ir.unimas.my/id/eprint/49355/ https://compendiumpaperasia.com/index.php/cpa/article/view/559 https://doi.org/10.59953/paperasia.v41i4b.559
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