Cultural authenticity and purchase intention of Chinese luxury brand logo

Chinese domestic luxury brands (CDLBs) increase in both sales and attention in academic research, due to rise of inconspicuousness consumption. However, there is little research on how cultural authenticity in logo influences on purchase intention of CDLBs. Based on signaling theory and power dista...

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Bibliographic Details

Main Authors:	Wang, Zheng, Louis Ringah, Kanyan, Musdi, bin Hj Shanat
Format:	Article
Language:	en
Published:	University of Novi Sad, Faculty of Technical Sciences 2025
Subjects:	G Geography (General) H Social Sciences (General) HF Commerce HM Sociology T Technology (General)
Online Access:	http://ir.unimas.my/id/eprint/49175/1/Zheng%20et%20al.%20%282024%29.pdf http://ir.unimas.my/id/eprint/49175/ https://jged.uns.ac.rs/index.php/jged/issue/view/jged_v16_n1 http://doi.org/10.24867/JGED-2025-1-005
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