Empowering Smallholder Coconut Farmers Through E-Commerce: A Preliminary Study on Current Business Models, Opportunities, and Digital Readiness in Malaysia

The Malaysian coconut industry is dominated by smallholder farmers who face structural challenges, including low profit margins, reliance on middlemen, and limited access to wider markets. The purpose of this study is to explore the potential of e-commerce adoption to transform the sector by enablin...

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Bibliographic Details

Main Authors:	Ahmad, Jusoh, Asan Ali, Golam Hassan, Nanthakumar, Loganathan, Mori, Kogid, Hamrila, Abdul Latip, Nor Hidayati, Zakaria, Abdul Razak, Che Hussin, Mohamad Haider, Abu Yazid
Format:	Article
Language:	en
Published:	Penerbit UTM Press 2025
Subjects:	HD Industries. Land use. Labor HD28 Management. Industrial Management HF Commerce
Online Access:	http://ir.unimas.my/id/eprint/48610/2/AhmadJusoh_Copyediting.pdf http://ir.unimas.my/id/eprint/48610/ https://jcms.utm.my/index.php/jcms/article/view/22 https://doi.org/10.11113/
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