FROM STATIC DISPLAYS TO INTERACTIVE AR: EVALUATING THE EFFECTIVENESS OF AN AR APP FOR GEN Z AND ALPHA IN MUSEUM PUSAKA

Museums play a crucial role in preserving and disseminating cultural heritage; however, they often struggle to engage modern audiences who seek immersive and interactive experiences. Traditional static displays fail to engage visitors or transfer cultural values to the new generations, specifically...

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Bibliographic Details

Main Authors:	REHMAN ULLAH, KHAN, Yin Bee, Oon, Amalia, Madihie, Ida Juliana, Hutasuhut, Hardyman, Barawi
Format:	Article
Language:	en
Published:	Little Lion Scientific 2025
Subjects:	CB History of civilization H Social Sciences (General) N Visual arts (General) For photography, see TR T Technology (General)
Online Access:	http://ir.unimas.my/id/eprint/48416/3/FROM%20STATIC.pdf http://ir.unimas.my/id/eprint/48416/ https://www.jatit.org/volumes/Vol103No10/6Vol103No10.pdf
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