CONSTRUCTING AN INDEX FOR CROSS-BORDER ECOMMERCE DEVELOPMENT LEVELS BASED ON ECOSYSTEM THEORY : EMPIRICAL INSIGHTS FROM RCEP COUNTRIES
This study assesses the development levels of cross-border e-commerce among Regional Comprehensive Economic Partnership (RCEP) nations from 2013 to 2022. The study synthesizes global literature on ecommerce ecosystem theories, key influencing factors, and measurement approaches to construct a multid...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
UNIMAS Publisher
2025
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/48185/3/CONSTRUCTING.pdf http://ir.unimas.my/id/eprint/48185/ https://publisher.unimas.my/ojs/index.php/IJBS/article/view/9553 https://doi.org/10.33736/ijbs.9553.2025 |
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