Four Ps of Creativity and Behavioural Intentions in Creative Tourism: The Mediating Role of Experience Quality
Purpose: This study explores how the dimensions of creativity—specifically person, process, product, and press—affect tourists’ behavioural intentions. Additionally, this study examines how experience quality mediates these relationships. Methodology/Design/Approach: This study used a survey instru...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
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University of Rijeka, Faculty of Tourism and Hospitality Management, Croatia
2025
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/47965/1/5_Yahaya_Ariffin.pdf http://ir.unimas.my/id/eprint/47965/ https://hrcak.srce.hr/en/327389 https://doi.org/10.20867/thm.31.1.5 |
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