I know who I am in green food consumption

The study investigates the factors influencing young Chinese consumers’ intention to consume green food. This study combined the Theory of Planned Behaviour and the Normative activation model theory to determine whether green self-identify (GSI), awareness of environmental consequences (AEC), and su...

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Bibliographic Details

Main Authors:	Ling, Wang, Chong, Kim Mee, Lo, May Chiun, Cham, Tat Huei, Tan, Tze Horng
Format:	Article
Language:	en
Published:	Asia Business Research Corporation Limited 2024
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/47324/1/ajbr240184.pdf http://ir.unimas.my/id/eprint/47324/ https://ajbr.co.nz/ajbr/ajbr240184.pdf
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