The Impact of Customer Value Co-Creation on Brand Equity within the Banking Industry of Lahore (Pakistan): Social Media as Moderator Relationship, Impact between Brand equity and Value Co-Creation

The importance of brand equity in branding and marketing has led researchers and industry specialists to investigate its model and evaluation. There is a lack of studies on the brand equity of service and banking industries in emerging economies. It is atypical for banks to be devoid of branding stu...

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Bibliographic Details

Main Author:	EJAZ, AHMED
Format:	Thesis
Language:	en en en
Published:	International Journal of Academic Research in Business and social Science 2024
Subjects:	TX Home economics
Online Access:	http://ir.unimas.my/id/eprint/45408/16/DSVA_Ejaz%20Ahmed.pdf http://ir.unimas.my/id/eprint/45408/19/Thesis%20PhD_Ejaz%20Ahmed.%2824pgs%29.pdf http://ir.unimas.my/id/eprint/45408/18/Thesis%20PhD_Ejaz%20Ahmed.updated.pdf http://ir.unimas.my/id/eprint/45408/ http://hrmars.com/index.php/pages/detail/IJARBSS http://dx.doi.org/10.6007/IJARBSS/v13-i8/17960
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