Rhetorics as a Means to Persuade in Public Service Announcements on Mental Health

Advertisements target the beliefs and expectations of customers for persuasive advantage using rhetorical logic. The word “advertisement” usually conjures images of product promotions. However, advertisements are not only used by professional business owners to sell a product but also to share idea...

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Bibliographic Details
Main Authors: Nadia Husna, Yusuf Anthony, Rosnah, Mustafa
Format: Book Chapter
Language:en
Published: UNIMAS Publisher 2023
Subjects:
Online Access:http://ir.unimas.my/id/eprint/43713/1/Rhetorics.pdf
http://ir.unimas.my/id/eprint/43713/
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