The Impact of Nationalism of Consumers Loyalty : A Case Study of Multinational Retail Firms in China

Contradictory ideas about China as a country and a state are being marketed to the public by promoting nationalism and transnationalism regarding multinational businesses. Thus, using a case study approach with Multinational Retail Companies in China, this research aims to examine the effect of nati...

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Bibliographic Details

Main Authors:	Bo, Wu, Hamrila, Abdul Latip, Mahani, Mohammad, Sharizal, Hashim
Format:	Article
Language:	en
Published:	Scientific Research Publishing 2023
Subjects:	HD28 Management. Industrial Management HF Commerce
Online Access:	http://ir.unimas.my/id/eprint/42872/4/The%20Impact.pdf http://ir.unimas.my/id/eprint/42872/ https://www.scirp.org/journal/paperinformation.aspx?paperid=124331 https://doi.org/10.4236/jssm.2023.162006
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