The Impact of Nationalism of Consumers Loyalty : A Case Study of Multinational Retail Firms in China
Contradictory ideas about China as a country and a state are being marketed to the public by promoting nationalism and transnationalism regarding multinational businesses. Thus, using a case study approach with Multinational Retail Companies in China, this research aims to examine the effect of nati...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Scientific Research Publishing
2023
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/42872/4/The%20Impact.pdf http://ir.unimas.my/id/eprint/42872/ https://www.scirp.org/journal/paperinformation.aspx?paperid=124331 https://doi.org/10.4236/jssm.2023.162006 |
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