The Impact Of Tiktok Advertising Content On Consumers’ Purchase Intention In The Post Covid-19 Pandemic In Malaysia
The objective of this study is to examine the relationship between TikTok advertising content and the purchase intentions of consumers following the Covid-19 pandemic. This study focuses on collecting data by using non-probability convenience sampling by targeting 375 random respondents, which are u...
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| Main Authors: | , |
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| Format: | Proceeding |
| Language: | en |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/42818/1/TIKTOK.pdf http://ir.unimas.my/id/eprint/42818/ |
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