Emotional and Rational Appeals Influence on Purchase Intention of Airasia Products : Implicit and Explicit Memory as Mediator Variables
Online advertising is becoming an integral part of business elements. In the past, the use oftraditional media such as newspaper and television advertisements was normal. However, inthese past few years, it is becoming increasingly normal for advertisers to use non-traditionalmedia such as social me...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Human Resource Management Academic Research Society (HRMARS)
2023
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/42548/5/Emotional.pdf http://ir.unimas.my/id/eprint/42548/ https://hrmars.com/papers_submitted/17380/emotional-and-rational-appeals-influence-on-purchase-intention-of-airasia-products-implicit-and-explicit-memory-as-mediator-variables.pdf |
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