The relationship between integrated marketing communication and leadership styles - in the context of Malaysian higher education
The purposes of this study are to assess the level of IMC implementation, to investigate the factors for developing and implementing a successful IMC plan, and to determine the interconnection between leadership styles and IMC in the selected Malaysian public and private higher learning institutions...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
Fakultas Ekonomi Universitas Kuningan
2018
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/42202/3/Siti%20Aishah.pdf http://ir.unimas.my/id/eprint/42202/ https://journal.uniku.ac.id/index.php/ijbe/article/view/1356 |
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