Factors Affecting Brand Relationship Quality of Halal Food and The Mediating Role of Halal Literacy

Purpose: Brand relationship is an emerging phenomenon and companies are giving it a lot of importance. Islamic marketing is gaining grounds everywhere in the world and capturing a lot of attention in the countries where Muslims are in majority and even in minority. Present research aims to evaluate...

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Bibliographic Details

Main Authors:	Mussadiq Ali, Khan, Sharizal, Hashim, Muhammad Yaseen, Buttho
Format:	Article
Language:	en
Published:	y Human Resource Management Academic Research Society 2021
Subjects:	BL Religion BP Islam. Bahaism. Theosophy, etc H Social Sciences (General) HA Statistics
Online Access:	http://ir.unimas.my/id/eprint/35605/1/brand-1.pdf http://ir.unimas.my/id/eprint/35605/ http://dx.doi.org/10.6007/IJARBSS/v11-i14/8576
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