Factors Affecting Satisfaction and Loyalty in Public Transport using Partial Least Squares Structural Equation Modeling (PLS-SEM)
With an increasing number of privately own vehicles in Malaysia, the popularity of public transports is increasingly challenged by ride-hailing services such as Grab, MyCar, JomRides and MULA. To develop effective strategies aimed at retaining users, it is necessary to understand the factors that a...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Blue Eyes Intelligence Engineering & Sciences Publication
2019
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/27510/1/Wan%20Hashim.pdf http://ir.unimas.my/id/eprint/27510/ https://www.ijitee.org/ |
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