Rural Destinations And Tourists' Satisfaction
Past studies have shown that good service quality often leads to a better performance and higher satisfaction level. This study examines service quality dimensions and its impact on Bario, a rural tourism destination in Malaysia. Five dimensions of service quality namely, places of interest, scener...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Institute for International Management and Technology
2011
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/14169/1/RURAL%20DESTINATIONS.pdf http://ir.unimas.my/id/eprint/14169/ https://journals.sagepub.com/home/jsr |
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