Attitudinal and behavioral response to coo cues for low involvement product
A considerable number of empirical studies on country-of-origin had indicated its influence on consumer product evaluation as well as purchase intention. Previous research also suggests the outcomes of country-of-origin effect differ by product type investigated in addition to countries selected...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
International Journal of Research Studies in Management
2010
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/1403/1/42%255B1%255D.1%2B%2528abstract%2529%20%281%29.pdf http://ir.unimas.my/id/eprint/1403/ http://www.researchgate.net/publication/272696400_Attitudinal_and_Behavioral_Response_to_Coo_Cues_for_Low_Involvement_Product |
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