Attitude Towards Advertising: From Malaysians And Indonesians Perspectives
This study seeks to determine attitude towards advertising in general in Malaysia and Indonesia, and the moderating effect of nationality on behavioural relationships. Theory of reasoned action and the seven-factor belief model are utilized to explain the effect of advertising beliefs on attitude...
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| Main Authors: | , , , |
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| Format: | Proceeding |
| Language: | en |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/13981/1/Attitude%20towards%20Advertising%20%28abstract%29.pdf http://ir.unimas.my/id/eprint/13981/ https://www.researchgate.net/publication/308726014_Attitude_towards_Advertising_From_Malaysian_and_Indonesian_Perspectives |
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